Images from the Coca-Cola FIFA World Cup Celebration in the Amsterdam ArenA (The Netherlands) during the second qualification game between Holland and Japan at the 2010 World Cup. With: Waylon, VanVelzen, Alain Clark and Leona. Presented by Martijn Krabbé.
Now that’s nice for a change: as resident photographer for the AIDS/HIV awareness organization Dance4Life I was asked to photograph their show during the half-time of the season’s last soccer game in the Amsterdam Arena between Ajax and Heracles.
Not being a great soccer fan (22 spoiled athletes running after a ball is not really my cup of tea) it was nice being in the largest and fully packed stadium in the Netherlands. Great to see the action from so close-up.
The Dance4Life event was nice but sadly missed getting the public’s attention even though they had the Partysquad performing with them. Anyway, I thought it was a nice show and any awareness and attention they can raise is good. ABNAMRO, Ajax’s sponsor even gave their shirt logo’s away for them, cool gesture!
[Update: the audience negative reaction was due to the fact that the Partysquad accidentally played the song that is used by rival PSV when they score... oops!!!]
Funny thing, while shooting on the field during the performance it was a shock to see how really bad the grass is in this place. It has been talked about a lot but now I understand why they want to change to Astroturf! They’ve managed to spend €4.000.000 on it since using in ten years ago. Ouch!