Dutch DJ’s and event organizers have been dominating the worldwide EDM scene since the beginning. Not just them, however, a select group of filmers and photographers from the lowlands are also being flown all over the world these events. Three of them will show their unique perspective on the past ten years of EDM at the 2012 edition of the Amsterdam Dance Event.
From Wednesyday, October 17th the Bacardi House in AMsterdam will host a photo and video look-back on the worldwide EDM scene of the past decade. A decade which started with the first all-night-one-DJ event (Tiësto in Concert) and consequently saw the meteoric rise of DJ stardom for the ones in the DJ MAG top 100. A decade where vinyl was replaced by memorysticks and a time where pop festivals started to fall behind in size, shows and the speed in which EDM events got sold out (Tomorrowland 2012, 100.000 tickets sold in a second).
Rutger Geerling (National Geographic) and Kevin Verkruijssen (mittnick.nl/wearethenight.com) plus video director Wilco Jung (wearethenight.com) have been active for well over ten years as photographer, filmer or director in the EDM scene. A trio with an unique perspective and access to the most spectacular angles in order to capture the atmosphere at these events. There’s hardly a continent on earth that they haven’t seen. As senior photographers for ID&T, Q-dance, Ultra Music Festival, KLM, Armin van Buuren or Tiësto the world is their workplace with places like Ibiza, Miami, Sao Paulo, Las Vegas or Sydney as regular stations. A life, perhaps, not as glamorous as that of the most famous DJ’s but hardly less interesting and with the rise of internet now available to a worldwide audience. A music-or event video on Youtube gathers millions of vies within days of posting and has become a whole new platform.
On Wednesday October 17th the photo-video exhibition “A Decade of Dance 2003-2012″ will be opened for a select group of invites in the Bacardi House 60/62 in downtown Amsterdam under the sounds of DJ’s Lucien Foort en Benjamin Bates. On Thursday 18 and Friday 19 the expo will be open to the general public.
